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Martin is a Managing Director and Senior Partner in BCG’s San Francisco office and Chairman of the BCG Henderson Institute, BCG’s vehicle for exploring ideas from beyond the world of business, which have implications for business strategy management.
Martin is the co-author of The Imagination Machine (HBR Press, 2021), Your Strategy Needs a Strategy (HBR Press, 2015), and the Inspiring the Next Game series (DeGruyter 2021).
Martin joined BCG in London in 1989 and later moved to Tokyo, where he was responsible for BCG’s business with Western clients. His consulting career has focused on strategy – with equal emphasis on idea origination and development, and application by consulting with clients on their strategy challenges. Martin holds a triple first-class MA in natural sciences from Cambridge University and an MBA from Cranfield School of Management.
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